21 Days of Kickstarter

There’s about 16 days left and the panic is starting to set in. I’ve been at 30% pledged for the past few days and the marker isn’t moving.

I’ve tried boosting my campaign videos on YouTube. I’m getting lots of views but not many click-throughs and no backers. I’ve LinkedIn. Lots of impressions, fewer engagements, and even less click-throughs. I even tried Google Ads. Same story. So paid marketing for a Kickstarter is good for raising awareness that a campaign is happening but doesn’t really convert into pledges. The paid ads are reaching ‘cold audiences’, people who are not familiar with me, my brand or my books. Its harder to convince these people to click through and pledge.

So I need to retarget. I need to change the message. Make it about urgency. Time is running out (it is!). The limited edition copies are disappearing. When they are gone, they are gone. Remember, I said there were only every going to be 100 of these available.

Really, I need to focus on the people who are already familiar with me, my journey and what I’m about. People who subscribe to my newsletter, my Substack, YouTube subscribers, Bluesky and Upscrolled followers and LinkedIn connections. Pretty much all my pledges are from people who know me. Time is running out and I know there are people who I have connected with in some way are thinking that they will pledge but there is plenty of time left. There isn’t. 16 days. Already 25% of the limited edition books are already gone. If you are going to support me, now is the time.

So click the link, pick your reward and pledge now: https://www.kickstarter.com/projects/1827167870/arabian-dreams-volume-1?ref=64yx1e